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Customer satisfaction Survey                                                    Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard.In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Measuring customer satisfaction
Organizations are increasingly interested in retaining existing customers while targeting new customers; measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale.

    

C-SAT survey software is a complete solution for measuring customer satisfaction.

The C-SAT customer satisfaction solution includes industry standard survey templates, a platform for hosting survey, collecting responses, and an advanced suite of analytical tools for analyzing customer satisfaction.

Building and deploying a customer satisfaction survey using C-SAT is very simple, quick and relaible.C-SAT  survey software does not require any programming skills - all it takes to design a complete survey is only a few clicks. Responses are automatically computed and presented in an easy to read graphical format in real time. C-SAT includes an array of customer satisfaction survey templates.    

 

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